Cadbury World

Cadbury World opened on 14 August 1990, on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'.

Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, and delivering a respected education programme.

Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, to learn about the origins and story of the Cadbury business - one of the world's largest confectionery manufacturers.